Paul Mitchell and Patron Tequila founder John Paul DeJoria were honored at the Carmel International Film Festival for their philanthropic work.
"He’s the Paul Mitchell guy. He’s the hair guy with the pony tail. And when you actually find out what his real life story is, it’s mind blowing," said Rebecca Tickell, Good Fortune director.
Tickell spent two and a half years, travelling the world, all to capture John Paul DeJoria’s life story.
"This is a story of a man who had everything go wrong, and he made the world a better place," Tickell said.
DeJoria is most known for creating Paul Mitchell and Patron, but his struggle to get to where he is today is the untold story.
The billionaire was raised in and out of foster care, homeless and even living in his car for a couple of weeks when he started Paul Mitchell.
"No matter how many times you are put down, you can still come back up again. But more important, you can do it with taking care of the planet and the people at the same time," DeJoria said.
DeJoria’s philanthropic commitment began at a young age with a story he tells about his mother.
"She said ’Boys, you each hold half this dime, walk over to the man ringing the bell, put it in the bucket.’ We did," he said.
"We went back over and said, ’Mom, why did we give that person a dime? That’s two soda pops or three candy bars.’ She said boys, ’That’s the Salvation Army. They take care of people who don’t have a house or any food. And just remember in life, always do something for someone else.’"
DeJoria said he never forgot that message. And lives by it, donating half of his wealth to charitable giving though his organization JP’s Peace, Love and Happiness foundation.
And this year, to honor all he has done for others, the Carmel International Film Festival is honoring DeJoria with the creative humanitarian of the year award.
He hopes his efforts and this film, will inspire others to do the same. "Our motto is success unshared is failure."
"You don’t have to have money to do this. You can give of yourself. And if you give of yourself, and it’s monetary along the way, that’s even better," DeJoria said.
WEBVTT DAN: I AM DAN GREEN. WE ARE BEGINNING TONIGHT WITH THE CARMEL INTERNATIONAL FILM FESTIVAL. TONIGHT A DOCUMENTARY FEATURING THE RAGS-TO-RICHES STORY OF PAUL MITCHELL. ACTION NEWS REPORTER LAUREN SEAVER SPOKE WITH DEJORIA THIS AFTERNOON AND HAS HIS STORY. >> HE IS THE WHOLE MITCHELL GOD. WHEN YOU FIND OUT WHAT HIS REAL LIFE STORY IS, IT IS MIND BLOWING. LAUREN: DIRECTORS OF THE DOCUMENTARY GOOD FORTUNE, REBECCA AND JOSH TICKELL, SPENT TWO AND A HALF YEARS, TRAVELLI THE WORLD. ALL TO CAPTURE JOHN PAUL DEJORIA'S LIFE STORY. >> THIS IS A STORY OF A MAN WHO HAD EVERYTHING GO WRONG, AND HE MADE THE WORLD A BETTER PLACE. LAUREN: DEJORIA IS MOST KNOWN FOR CREATING PAUL MITCHELL AND PATRON TEQUILA. BUT HIS STRUGGLE TO GET TO WHERE HE IS TODAY, IS THE UNTOLD STORY. THE BILLIONAIRE WAS RAISED IN AND OUT OF FOSTER CARE, HOMELESS AND EVEN LIVING IN HIS CAR FOR A COUPLE OF WEEKS WHEN HE STARTED PAUL MITCHEL >> NO MATTER HOW MANY TIMES YOU ARE PUT DOWN, YOU CAN STILL COME BACK UP AGAIN. BUT MORE IMPORTANT, YOU CAN DO IT WITH TAKING CARE OF THE PLANET AND THE PEOPLE AT THE SAME TIME. LAUREN: DEJORIA'S PHILANTHROPIC COMMITMENT BEGAN AT A YOUNG AGE, WITH A STORY HE TELLS ABOUT HIS MOTHER. >> SHE SAID BOYS YOU EACH HOLD HALF THIS DIME, WALK OVER TO THE MAN RINGING THE BELL, PUT IT IN THE BUCKET. WE DID. WE WENT BACK OVER AND SAID, MOM WHY DID WE GIVE THAT PERSON A DIME? THAT'S 2 SODA POPS OR 3 CANDY BARS. SHE SAID BOYS, THAT'S TH SALVATION ARMY. THEY TAKE CARE OF PEOPLE WHO DON'T HAVE A HOUSE OR ANY FOOD. AND JUST REMEMBER IN LIFE, ALWAYS DO SOMETHING FOR SOMEONE ELSE LAUREN: DEJORIA SAYS HE NEVER FORGOT THAT MESSAG AND LIVES BY IT, DONATING HALF OF HIS WEALTH TO CHARITABLE GIVING THOUGH HIS ORGANIZATION JP'S PEACE, LOVE AND HAPPINESS FOUNDATION. AND THIS YEAR, TO HONOR ALL HE HAS DONE FOR OTHERS, .THE CARMEL INTERNATIONAL FILM FESTIVAL IS HONORING DEJORIA WITH THE CREATIVE HUMANITARIAN OF THE YEAR AWARD. HE HOPES, HIS EFFORTS AND THIS FILM, WILL INSPIRE OTHERS TO DO THE SAME. >> OUR MOTTO IS SUCCESS UNSHARED